Essentials of marketing : a global-managerial approach
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072935898 (alk. paper)
- 658.8 P 46
- HF5415 .M378 2006