659.14/4 <br/>

   Looy, Amy van,<br/>
                  Social media management :  technologies and strategies for creating business value / 
Amy Van Looy. 
 - 1 online resource (xix, 250 pages) :  illustrations. -
 - Springer texts in business and economics,  2192-4333 .
 - Springer texts in business and economics. .
<br/><br/> Academic 
Includes bibliographical references and index. <br/>
Introduction.- Definitions, Social Media Types and Tools.- Social media Strategy and Return on Investment.- Online Advertising and Viral Campaigns.- SocialCustomer Relationship Management.- Search Engine Optimization.- Sentiment Analysis and Opinion Mining (Business Intelligence).- Social Network Data and Predictive Mining (Business Intelligence).- e-Recruitment.- Crowdfunding.- Legal andEthical Issues inSocialMedia.- Wrap-up. 
<br/><br/> Legal Deposit;  Only available on premises controlled by the deposit library and to one user at any one time; 
<br/><br/><br/>Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. 
<br/><br/><br/>English 
<br/><br/>                 <label>ISBN: </label>9783319219905 3319219901 3319219898 9783319219899 
<br/><br/><label>Standard No.: </label>10.1007/978-3-319-21990-5  doi 9783319219899 
<br/><br/><label>Source: </label>com.springer.onix.9783319219905  Springer Nature 
<br/><br/><label>Nat. Bib. No.: </label>GBB8O4212  bnb 
<br/><br/>                 <label>Түлхүүр үг: </label>Business., Social media., Internet marketing., Business, Computer network resources.Business, Computer network resources.Internet marketing., Social media., Business & Economics, Information Management.Business & Economics, MarketingGeneral.Computers, Electronic Commerce.Business & Economics, Human Resources & Personnel Management.Business mathematics & systems., Sales & marketing., Business applications., Personnel & human resources management., Management science., Industrial management., Information technology., Marketing., Personnel management., Business & Economics, IndustriesMedia & Communications Industries.Media, information & communication industries., 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265