TY  - BOOK
AU  - Looy,Amy van
TI  - Social media management: technologies and strategies for creating business value 
T2  - Springer texts in business and economics,
SN  - 9783319219905
AV  - HF5415.1265 
U1  - 659.14/4 23
PY  - 2015///]
CY  - Cham
PB  - Springer
KW  - Business
KW  - Social media
KW  - Internet marketing
KW  - Computer network resources
KW  - fast
KW  - Business & Economics
KW  - Information Management
KW  - bisacsh
KW  - Marketing
KW  - General
KW  - Computers
KW  - Electronic Commerce
KW  - Human Resources & Personnel Management
KW  - Business mathematics & systems
KW  - bicssc
KW  - Sales & marketing
KW  - Business applications
KW  - Personnel & human resources management
KW  - Management science
KW  - Industrial management
KW  - Information technology
KW  - Personnel management
KW  - Industries
KW  - Media & Communications Industries
KW  - Media, information & communication industries
KW  - Electronic books
N1  - Academic; Includes bibliographical references and index; Introduction.- Definitions, Social Media Types and Tools.- Social media Strategy and Return on Investment.- Online Advertising and Viral Campaigns.- SocialCustomer Relationship Management.- Search Engine Optimization.- Sentiment Analysis and Opinion Mining (Business Intelligence).- Social Network Data and Predictive Mining (Business Intelligence).- e-Recruitment.- Crowdfunding.- Legal andEthical Issues inSocialMedia.- Wrap-up; Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK)
UR  - http://online.fliphtml5.com/lluzx/tpgz/
ER  -