658.812 <br/>

   Kumar, V.,<br/>
                  Customer Relationship Management :  concept, strategy, and tools / 
V. Kumar, Werner Reinartz. 
 - 3. ed. 2018 
 - 1 online resource (xxv, 411 pages) :  illustrations. -
 - Springer Texts in Business and Economics,  2192-4333 .
 - Springer texts in business and economics. .
<br/><br/> Restricted admission to print  Academic 
CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM 
<br/><br/> Legal Deposit;  Only available on premises controlled by the deposit library and to one user at any one time; 
<br/><br/><br/>Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. 
<br/><br/><br/>English 
<br/><br/>                 <label>ISBN: </label>9783662553817 3662553813 
<br/><br/><label>Standard No.: </label>10.1007/978-3-662-55381-7  doi 
<br/><br/><label>Source: </label>com.springer.onix.9783662553817  Springer Nature 
<br/><br/><label>Nat. Bib. No.: </label>GBB8O1650  bnb 
<br/><br/>                 <label>Түлхүүр үг: </label>Business., Customer relations, Management.Leadership., Big data., Business and Management, Big Data/Analytics, Business Strategy/Leadership, Big data, Business, Customer relations, ManagementLeadership, Business & Economics, IndustriesComputer Industry.Business & Economics, Management.Business mathematics & systems., Business strategy., Management science., Business & Economics, Customer Relations.Customer services., 
<br/><br/><label>LC Class. No.: </label>HF5415.5-HF5415.53