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| 001 | 13055125 | ||
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| 008 | 030113s2004 maua b 001 0 eng | ||
| 010 | _a 2003041331 | ||
| 020 | _a0072536861 (alk. paper) | ||
| 020 | _a0071214690 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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_aHF5415.33.U6 _bH38 2004 |
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_a658.8 _221 _bH 38 |
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_aHawkins Del I. _920793 |
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_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2004. |
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| 300 |
_axxvi, 790 p. : _bcol. ill. ; _c27 cm + _e1 CD ROM. |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _920794 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 538 | _aSystem requirements for accompying CD ROM. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. _920795 |
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_aMarket surveys _zUnited States. _920796 |
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_aConsumer behavior _zUnited States _vCase studies. _920797 |
| 700 | 1 |
_aBest, Roger J. _920798 |
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| 700 | 1 |
_aConey, Kenneth A. _920799 |
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| 906 |
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| 942 |
_2ddc _cTBOOK |
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