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007			cr |||||||||||
008			180615s2018 gw a o 000 0 eng d
015			_aGBB8O1650 _2bnb
020			_a9783662553817
020			_a3662553813
024	7		_a10.1007/978-3-662-55381-7 _2doi
035			_a(Uk)019100283
037			_acom.springer.onix.9783662553817 _bSpringer Nature
040			_aDKDLA _beng _epn _erda _cDKDLA _dOCLCO _dOCLCF _dUIU _dAU@ _dWYU _dOCLCQ _dNOC _dOCLCO _dUk
042			_aukblsr
050		4	_aHF5415.5-HF5415.53
072		7	_aKJSU _2bicssc
072		7	_aBUS018000 _2bisacsh
082	0	4	_a658.812 _223
100	1		_aKumar, V., _eauthor. _939778
245	1	0	_aCustomer Relationship Management : _bconcept, strategy, and tools / _cV. Kumar, Werner Reinartz.
250			_a3. ed. 2018
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2018.
300			_a1 online resource (xxv, 411 pages) : _billustrations.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aSpringer Texts in Business and Economics, _x2192-4333
500			_aRestricted admission to print
500			_aAcademic
505	0		_aCRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM
506	1		_aLegal Deposit; _cOnly available on premises controlled by the deposit library and to one user at any one time; _eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK). _5UkOxU
540			_aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. _5UkOxU
546			_aEnglish
650		0	_aBusiness. _939779
650		0	_aCustomer relations _xManagement. _922739
650		0	_aLeadership. _939780
650		0	_aBig data. _939781
650		0	_aBusiness and Management _939782
650		0	_aBig Data/Analytics _939783
650		0	_aBusiness Strategy/Leadership _939784
650		7	_aBig data _2fast _0(OCoLC)fst01892965 _939781
650		7	_aBusiness _2fast _0(OCoLC)fst00842262 _939779
650		7	_aCustomer relations _xManagement _2fast _0(OCoLC)fst00885539 _922739
650		7	_aLeadership _2fast _0(OCoLC)fst00994701 _939780
650		7	_aBusiness & Economics _xIndustries _xComputer Industry. _2bisacsh _939785
650		7	_aBusiness & Economics _xManagement. _2bisacsh _939786
650		7	_aBusiness mathematics & systems. _2bicssc _939787
650		7	_aBusiness strategy. _2bicssc _939788
650		0	_aManagement science. _939789
650		7	_aBusiness & Economics _xCustomer Relations. _2bisacsh _939790
650		7	_aCustomer services. _2bicssc _922739
700	1		_aReinartz, Werner, _eauthor _939791
830		0	_aSpringer texts in business and economics. _x2192-4333 _94915
856			_uhttps://online.fliphtml5.com/lluzx/uynz/ _zЦахимаар унших
884			_aLDL ebooks ONIX to marcxml transformation using Record_Load-eBooks_Legal_Deposit_onix2marc_v2-1.xsl _g20181024 _kcom.springer.onix.9783662553817 _qUk
942			_2ddc _cEB
999			_c17758 _d17758