Шархүү, Батзүсэм

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The Impact Mechanism of Value Co-Creation on Enterprise Performance
(2025-02-10)
Suying Jia
;
Gelegjamts Adilbish
;
Batzusem Sharkhuu
In the contemporary business landscape, which is characterized by the integration of digital technologies with numerous industries, the concept of value co-creation is becoming an increasingly important and creative competitive strategy. Scholars have highlighted the absence of robust arguments and theoretical guidance for organizations seeking to implement value co-creation practices with consumers. This thesis employs the theory of value co-creation as a foundational framework and a mixed-methods approach, utilizing structural equation modelling (SEM), to investigate the mechanism through which value co-creation affects enterprise performance. The findings of the research demonstrate that business model innovation acts as a mediating factor between value co-creation and enterprise performance, while internal process management exerts a moderating influence between the two. It is recommended that the findings of this research be employed to develop efficacious strategies for the implementation of value co-creation in enterprise practice management, with the objective of enhancing enterprise performance.
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Analysis of Value Co-Creation in Catering Enterprises
(2025-01-21)
Suying Jia
;
Gelegjamts Adilbish
;
Batzusem Sharkhuu
In recent years, the notion of value co-creation has emerged as a seminal theoretical and practical framework, originating from the evolution of the service-dominant logic (SDL). The concept of value co-creation has been applied to a limited number of industries, including retail, catering, tourism and healthcare. In these sectors, the application of value co-creation has facilitated a more profound comprehension of the mechanisms underpinning this phenomenon. Catering enterprises represent a significant segment within the service industry, characterized by direct interaction with consumers and a high degree of flexibility. This unique advantage is a significant factor in the study of value co-creation. To further understand the characteristics of value co-creation in catering enterprises, this paper employs the analysis of variance method to conduct an in-depth investigation of value co-creation in different types of catering. The research findings indicate that the impact of each dimension of value co-creation varies depending on the time, nature and scale of establishment of the catering enterprise. The findings of this study provide a foundation for the provision of targeted business advice to enterprise management, with the aim of enhancing the management level of the enterprise.

Ш.Батзүсэм

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