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Ш.Батзүсэм

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Товч нэр
Ш.Батзүсэм
Бүтэн нэр
Шархүү Батзүсэм
Латин нэр
Sh Batzusem
Албан тушаал
Ахлах багш
Харьяалал
ORCID

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    Item type:Publication,
    Analysis of Value Co-Creation in Catering Enterprises
    (2025-01-21)
    Suying Jia
    ;
    Gelegjamts Adilbish
    ;
    Batzusem Sharkhuu
    In recent years, the notion of value co-creation has emerged as a seminal theoretical and practical framework, originating from the evolution of the service-dominant logic (SDL). The concept of value co-creation has been applied to a limited number of industries, including retail, catering, tourism and healthcare. In these sectors, the application of value co-creation has facilitated a more profound comprehension of the mechanisms underpinning this phenomenon. Catering enterprises represent a significant segment within the service industry, characterized by direct interaction with consumers and a high degree of flexibility. This unique advantage is a significant factor in the study of value co-creation. To further understand the characteristics of value co-creation in catering enterprises, this paper employs the analysis of variance method to conduct an in-depth investigation of value co-creation in different types of catering. The research findings indicate that the impact of each dimension of value co-creation varies depending on the time, nature and scale of establishment of the catering enterprise. The findings of this study provide a foundation for the provision of targeted business advice to enterprise management, with the aim of enhancing the management level of the enterprise.