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658.812
   Kumar, V.,
                  Customer Relationship Management : concept, strategy, and tools / V. Kumar, Werner Reinartz. - 3. ed. 2018 - 1 online resource (xxv, 411 pages) : illustrations. - - Springer Texts in Business and Economics, 2192-4333 . - Springer texts in business and economics. .

Restricted admission to print Academic CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM

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English

                 ISBN: 9783662553817 3662553813

Standard No.: 10.1007/978-3-662-55381-7 doi

Source: com.springer.onix.9783662553817 Springer Nature

Nat. Bib. No.: GBB8O1650 bnb

                 Түлхүүр үг: Business., Customer relations, Management.Leadership., Big data., Business and Management, Big Data/Analytics, Business Strategy/Leadership, Big data, Business, Customer relations, ManagementLeadership, Business & Economics, IndustriesComputer Industry.Business & Economics, Management.Business mathematics & systems., Business strategy., Management science., Business & Economics, Customer Relations.Customer services., 

LC Class. No.: HF5415.5-HF5415.53