Includes bibliographical references and index.

Ch. 1 Be different. Or better. Preferably both -- Ch. 2 Establish an emotional connection -- Ch. 3 Take your practice to the next level: make it a "brand" -- Ch. 4 Long-range strategic planning -- Ch. 5 Golden opportunities for practice growth -- Ch. 6 Secrets of savvy networking -- Ch. 7 Patient expectations, satisfaction, and loyalty -- Ch. 8 Secrets of successful case presentations -- Ch. 9 Hard-learned lessons about fees -- Ch. 10 Measure what matters to patients -- Ch. 11 Get the right people on board -- Ch. 12 Be an "employer of choice" -- Ch. 13 Secrets of staff retention -- Ch. 14 Build a high-performance team -- Ch. 15 Action steps to ignite practice growth.